The 70s was an iconic makeup era with bright and glitter eyeshadow colors, dramatic graphic eyeliner and spectacular eyelashes. Luckily, history repeats itself, so we’re not surprised to see more ’70s-inspired makeup making its way into our social media channels and back into our hearts. If you’re looking for a fun new way to upgrade your daily makeupOr want to dress up like a disco lady for Halloween, try one of these 70s makeup trends.
70s Makeup Trend #1: Wet Skin
Glowing, glowing skin was a makeup trend in the 70s. The focus of any face makeup has been to create healthy, hydrated skin. This was done with a wet finish foundation and maximum highlights. To recreate the look, use L’Oréal Paris Infallible Pro-Glow Foundation. This medium coverage foundation will leave your skin looking radiant and long lasting. Once you’ve created a radiant foundation, enhance your dewy complexion by applying L’Oréal Paris Infallible Crushed Foils Metallic Highlighter on the cheekbones, tip of the nose, chin and cupid’s bow.
70s Makeup Trend #2: Thick Bottom Lashes
When it comes to mascara, we often focus on making our top lashes the star of the show. However, in the 70s, all the attention was paid to bold lashes, especially the lower ones. Pick up your favorite mascara – we love L’Oréal Paris Bambi Volumetric Rinse-Off Mascara Instant Volume — and give your bottom lashes some love by applying a layer or two to complete your eye makeup.
70s Makeup Trend #3: Glitter Eyes
What is a 70s look without shimmer and glitter? After all, this was informally known as the disco era. Our favorite way to recreate sparkly eyes is to use L’Oréal Paris Brilliant Eyes Long Wear Liquid Eye Shadow. Do you want to swipe all over your eyelid in one stroke or use it to make your smoky eye pop, that’s the perfect amount of shimmer for any occasion.
70s Makeup Trend #4: Blush Cheeks
As we mentioned earlier, the 70s face makeup was all about creating a healthy complexion. Therefore, it is not surprising that rosy cheeks were in vogue. Try this trend for yourself by applying blush like L’Oréal Paris True Match Blushto the apples of your cheeks.
70s Makeup Trend #5: Dramatic Cat Eye Eyeliner
While the cat eye makeup trend may have started in the 60s, women in the 70s continued to wear this expressive eyeliner look to create a bold, dramatic look. For comfortable use of the insert, we recommend L’Oréal Paris Matte Signature Liquid Eyeliner, Waterproof. It glides effortlessly over the eyelids for controlled and precise application, making it ideal for beginners.
70s Makeup Trend #6: Pastel Blue Eyeshadow
Another eye makeup trend worth trying? Pastel blue shades! You can totally rock it in the daytime with a few coats of mascara or intensify it with eyeliner for an evening look. Just apply the pastel shade of your choice – we love it L’Oréal Paris Color Riche Monos Eyeshadow in Argentic– on the eyelid and do not forget to blend in the crease to avoid harsh lines.
70s Makeup Trend #7: Sheer Lips
When it came to lips, this decade you needed something simple. After all, with so many bold eye makeups, sheer lips and gloss were the perfect way to balance the face. A clear gloss will be your best friend if you want to stay on top of this makeup trend, but if you prefer a bit of color on your lips, use a nude or light pink gloss like L’Oréal Paris Infallible Pro Gloss Plump in Lucid Glow.
Next: The biggest makeup trend of the year you were born
Writer: Alanna Martin Kilkiri, Photos: Shonte Vaughan