Success is relative. Many game companies are willing to kill for a blockbuster franchise that is an annual bestseller like Call of Duty. But for embattled publisher Activision anything but maximum billing month after month is not enough, and Call of Duty was recently I’m losing more and more.
The publisher disclosed in its latest income statement that his games have lost over 30 million players in the last year alone. While Activision released games like Tony Hawk professional skater 1+2 as well as Crash Team Racing Nitro-Fueled in the past, the bulk of its monthly active users (MAUs) came from Call of Duty. By the end of March 2021, that number was 150 million. Yesterday, Activision reported that their number had dropped to 94 million.
This speaks to the wide struggle in the entire franchise, but especially in Vanguardnewest Call of Duty The game came out last fall. His campaign was short and underdeveloped. hodgepodge of world war ii travels, and with multiplayer things were not much better. In June 2021 last year Call of Duty: Black Ops Cold War was second best selling game. June 2022 Vanguard didn’t even make the list.
Activision’s monthly active users have more than doubled since its release Call of Duty: Mobile in 2019 and then Call of Duty: Warzone in 2020, but growth in these areas appears to be declining or stagnant at best. war zone in particular has fought, partly due to delays, bugs and cross updates related to Vanguard earlier this year.
The company’s solution for all this is simple: more Call of Duty. The company confirmed in a report that it is redoubling efforts on all aspects of the military shooter, claiming that the end of the year will “open a new era” for the franchise. Call of Duty: Modern Warfare II comes out October 28th. Call of Duty Warzone 2.0 “experience” will be highlighted from that. As well as Call of Duty: Warzone a mobile version is also still in development, though Activision doesn’t deny bloombergreport that major Call of Duty planned for 2023 has been postponed.
And if none of that works, well, that’s no longer a problem for CEO Bobby Kotick and the rest of Activision Blizzard’s management. Unless he runs into regulatory hurdles with newly strengthened Federal Trade CommissionBy the summer of next year, the company will be sold to Microsoft for $69 billion. Current executives will receive millions in bonuses, although many current employees still require great responsibility about discrimination and other workplace issues reported by the publisher.