Blush contouring is back and taking over your TikTok feed

Blush contouring is back and taking over your TikTok feed

Makeup trends of the 70s. and the love of blush has recently resurfaced, so it’s no surprise that blush contouring—a popular blush technique of the ’70s—is back in style. Also known as drapery rouge, this trend is about creating definition on the face with, you guessed it, blush. It can be seen lately in countless TikTok videos as well as models in fashion Weekbut its origins date back to the 70s when it was worn by famous music artists and actresses.


If your love of blush is as strong as ours, then there is no doubt that this is makeup trend you can fall behind. So go ahead, we’re sharing what you need to know about blush contouring and how to master the technique for blush and defined cheeks.

What is blush contouring?

Although it sounds simple – face contouring using blush instead of bronzer or contouring is not the whole story. You see, the effect is the same as if you took a bronzer or modeling powder and cut out the cheekbones.


However, the result is different, and it all has to do with color theory. Contouring is the sculpting of your cheekbones and the structure of your face to give it a more chiseled and sculpted look. This is usually done with cool undertones because cold tones echo the shadows.


Most blushes aren’t as cool in tone, which means they won’t create such a sculpted look. If you use blush for contouring, the result will be softer facial features, a more ruddy complexion, and an overall more natural appearance.

How to make a blush outline

If you want to try it, keep reading to find out how to lock in a trend.

1. Choose your shade wisely

The shade you choose will greatly affect the outcome of your look. If you want a sculpted look, opt for a cooler or neutral shade of blush rather than a warm pink or orange. Again, the colder the color, the more chiseled the results will be.


L’Oréal Paris Age Perfect Radiant Satin Blush with Camellia Oil in Rosewood this is a great choice if you have light or fair skin because it is a neutral shade that will add warmth and definition. For medium to dark skin tones, berry blush is great for this trend. We recommend L’Oréal Paris Age Perfect Radiant Satin Blush with Berry Camellia Oil.

2. Apply blush to desired areas

Instead of applying blush to the apples of your cheeks as usual, apply blush directly to the hollows of your cheeks and a little on your cheekbones. It is best to use a small, slightly fluffy blush brush for this so that you can place the color in the target areas. Then spray the color, blending it up towards the temples to create a lifted look.


Applying blush higher than the apples of your cheeks not only makes your facial features look more toned and defined, it also makes them more visible even when wearing a protective mask.

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